Positioning that sticks
Understand the Authority vs Documentation Framework to unlock direction in your brand.
Giving away the exact content system Alfie used to build an audience of 500K+ across accounts, without living inside an editing app.
Masterclass starts in

Hosted by
Alfie Robertson
Founder of Roll
500K+
ACROSS PLATFORMS
Inside the masterclass
No vague “just post more” advice. Alfie breaks down the practical decisions, systems and formats that make a personal brand impossible to ignore.
Understand the Authority vs Documentation Framework to unlock direction in your brand.
Use Alfie's content engine to never miss a post again, remove guesswork, and connect on the 6 F Framework with your audience.
Nail the three formats of content, visual, verbal and written so you can execute every post.
Create content that does more than get views: build trust, start conversations and revenue with The 8 Figure Creator Playbook.
This is for you if...
You have expertise, but your content doesn’t show it yet.
You want consistency without spending every day editing.
You’re ready to become known for something specific.
You want an audience that opens doors, not vanity metrics.
This is not for you if...
You want followers without creating anything useful.
You’re not willing to test, learn and improve.
You want a one-post get-rich-quick formula.
You’re committed to staying invisible.

10B+ views
generated through roll content
Your host & founder of Roll
I built my personal brand by learning one thing: great content isn’t magic. It’s a system, and when the system works, attention compounds.
But the bigger the audience became, the more obvious the problem was. Creating consistently still took too long. So we built Roll: the fastest way to turn the content already in your camera roll into short-form videos people actually want to watch.
This session is the blueprint I wish I had from day one, how to find your positioning, build repeatable formats and create enough high-quality content to become undeniable.
Purchase a Roll Annual subscription, $228 for the year, and we'll give you $10,000 worth of personal branding and monetisation material from Amplify, completely free. These are the same frameworks that sit behind the biggest creators in the space.
How to claim it
Start your subscription at the checkout, $228 for the year, with a 7-day free trial included.
The bonus unlocks once your first payment is charged, not during the trial period.
If you already purchased, email a screenshot of your active annual subscription to hello@rolltoreel.com and we'll send you the full Amplify library.
Bonus available with an active annual Roll subscription, once payment is charged.
Creators we've worked with

@reillyherbststrength
99k

@tylerlengland
42k

@bradyervin
366k

@thomasmalucelli
215k

@kettlebellathletes
301k

@byraphaael
299k

@terencelee
20k

@kolbyourada
18k

@reillyherbststrength
99k

@tylerlengland
42k

@bradyervin
366k

@thomasmalucelli
215k

@kettlebellathletes
301k

@byraphaael
299k

@terencelee
20k

@kolbyourada
18k

@tyler.sarkisian
29k

@reidseddon
94k

@iamjakepeterz
67k

@manuoro_
36k

@williamdurnik
63k
@benheskettpt
6.6k
@surfwithruben_
33.9k
@grantsgrassfed
215k

@tyler.sarkisian
29k

@reidseddon
94k

@iamjakepeterz
67k

@manuoro_
36k

@williamdurnik
63k
@benheskettpt
6.6k
@surfwithruben_
33.9k
@grantsgrassfed
215k
CAPPED AT 500 LIVE SEATS
Join Alfie live. Soak up his content brain and leave with his content tools you can use the very next post.